Report says Hannaford grocery prices are higher in low-income Maine communities

[](https://w2pcms.com/wp-content/uploads/sites/10/2026/01/43367098_20260114_Hannaford1046.jpg) A receipt for groceries from Hannaford in Scarborough on Wednesday. (Shawn Patrick Ouellette/Staff Photographer) On a rare trip to a Scarborough Hannaford location early this month, Heather Robinson noticed something was up — literally — with the price of her usual shampoo. A bottle of L’Oreal Elvive, which Robinson said she saw going for $7.99 at the Gorham Hannaford that morning, was priced $3 cheaper at the Hannaford on Payne Road, she said. “It did seem like the prices over on the Payne Road one, (were) definitely cheaper,” Robinson said on a Tuesday phone call. “It’s the same company. They’re 15 minutes apart.” When the 41-year-old [posted about her experience](https://www.facebook.com/groups/603715727684226/posts/1585836856138770/) in a local Facebook group, hundreds of comments poured in, including several from shoppers who said they observed similar pricing discrepancies between locations. Those concerns are echoed in [a new report](https://www.whathappenedtohannaford.com/hannaford-poverty-tax-report) by the New England Consumer Alliance — the group behind a major “[What happened to Hannaford?](https://www.centralmaine.com/2025/11/17/hannaford-faces-backlash-over-eggs-food-prices/)” ad campaign — which found the grocery chain charged higher prices in lower-inco... --- *Note: This is a summarized excerpt. Click the source link above to read the full story.*