UConn Final Four run could trigger a $50M furniture giveaway for Massachusetts-based Jordan's Furniture

More than four decades ago, Eliot Tatelman worked with his father at a New England furniture store. He likely never expected that, years later, a bold bet tied to the 2007 World Series run by the [Boston Red Sox](https://www.foxnews.com/category/sports/mlb/boston-red-sox) would land him on a championship float alongside the franchise’s biggest stars. As the parade wound through Boston’s streets, some attendees held signs that said "Thanks for the free furniture," a nod to the retailer’s promotion.  Now, Tatelman’s Jordan’s Furniture is revisiting the idea with a similar promotion, betting on how far UConn’s men’s and women’s basketball teams will advance in this year’s [NCAA Division I tournaments.](https://www.foxnews.com/category/sports/ncaa-bk/march-madness)  [**CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM**](https://www.foxnews.com/sports) The retailer promised refunds totaling up to roughly $50 million if both Huskies teams reach — and then lose — their respective national title games. Eligible furniture must have been purchased from Jordan’s Furniture between Jan. 20 and March 1, according to the company’s website. [**2026 NCAA WOMEN'S BASKETBALL TOURNAMENT SELECTIONS REVEALED**](https://www.foxnews.com/sports/2026-ncaa-womens-basketball-tournament-selections-revealed) Tatelman served as the furniture retailer’s CEO, but the family-run business’s day-to-day operations continue to be overseen by his children. The UConn women’s team faces South Carolina Friday at 7 p.m. ET in Phoenix, while the men’s team meets Illinois Saturday in Indianapolis. "We have insurance," Tatelman told USA Today Sports. "We want them to win." There are two Jordan’s Furniture locations in [Storrs, Connecticut](https://www.foxnews.com/category/us/us-regions/northeast/connecticut). Tatelman reflected on the Red Sox promotion, recalling the bold offer that helped define the campaign. "We said, ‘Come into Jordan’s and buy a sofa, a bed, a mattress, a dining room table,’" he said. "And if the Red Sox win the World Series, it’ll all be free.’" **CLICK HERE TO DOWNLOAD THE FOX NEWS APP** The Red Sox's four-game sweep of the [Colorado Rockies](https://www.foxnews.com/category/sports/mlb/colorado-rockies) in the 2007 World Series ended up costing the furniture company roughly $35 million. Tatelman said he "bought insurance for it." _**Follow Fox News Digital’s**_ [_**sports coverage on X**_](https://twitter.com/FoxNewsSports_)_**, and subscribe to**_ [_**the Fox News Sports Huddle newsletter**_](https://www.foxnews.com/newsletters)_**.**_